Chief Gold C isn’t just an artist. He’s a voice for the voiceless, a leader for the lost, and someone who’s committed to building tribes and lifting others up. He was born in Missouri and raised throughout the South and Midwest, eventually moving to Murphysboro, Illinois, where he entered foster care at a young age. With no mother or father around, he leaned on basketball and music for comfort and direction. “They were like my mom and dad,” he says. Music became the space where he could be himself, heal, and dream. He was drawn to R&B, soul, and rap—artists like Tupac, J. Cole, and Michael Jackson inspired him with their honesty, soul, and versatility. He was also a fan of Eric Bellinger and was inspired by his artistry and the way he blended smooth melodies with real-life storytelling. As a teen, Chief Gold C began to explore faith after seeing a transformation in a close friend who had started following God. Chief Gold C was drawn to that light, but his lifestyle hadn’t fully shifted yet. He ended up getting caught up in the streets and spent time in prison. It was after his second time behind bars that everything changed. He realized he didn’t want to keep repeating the same cycles and made the choice to surrender his life fully to God. “I want to be more good for people than bad,” he told himself—and from that point forward, everything in his life began to shift. His music reflects that journey. It’s energetic, thoughtful, funky, and packed with truth. Chief Gold C doesn’t write just to be heard—he writes to connect. His lyrics speak to anyone caught in between worlds, people wrestling with pain and darkness but still choosing hope. Every song is a piece of his story. It’s raw, it’s real, and it resonates with people of all ages and backgrounds. His record label, Tribe Lif3, was born from the same fire that drives his music. After giving his life to God, Chief Gold C stepped into ministry through a nonprofit called MSP—doing evangelism, feeding the homeless, and serving side-by-side with the same friend who first inspired his faith. That season gave birth to a bigger vision: creating a space where artists and everyday people could heal, grow, and lead. Tribe Lif3 is more than a label. It’s a place for creatives, youth, and anyone looking for purpose and belonging. “It don’t matter what tribe you’re from,” Chief Gold C says. “You belong here.” Whether in the studio, on the streets, or behind the mic, Chief Gold C carries the same mission: to uplift, to empower, and to lead people to a conscious space where they can meet the Creator and be led by Him themselves. Tribe Lif3 isn’t just a label—it’s a legacy. A tribe for those who never had one. And wherever Chief Gold C goes, the echo rings out: “Tribe!”